Scroll to the 2:00 mark on the timecode and watch the left side of the screen.

Why am I posting this on a blog about social business marketing?

Because this video speaks volumes about “time.”

• The time it takes for your life to change (passengers)
• The time it takes to respond to crisis (pilot, passengers and first responders)
• The time you spend monitoring (Thank you Coast Guard person for WATCHING your monitors!)
• The time you spend reflecting (anyone who saw this on the news)
• The time you spend making changes (incalculable)

The concept of “time” just changed for every survivor of that crash (which, as we all know, was amazingly EVERYONE on board). How those people perceive time will forever be changed. And the ripple effect goes out from there.

Some of us have far less dramatic “time checks.” But sooner or later we all reflect on how we’re using our time. At home. At work. At life.

This event was another chance for me to do a “time check” evaluation. I plan to make a few modifications. I want to learn more, do more and share more. Personally and professionally. I want to make the most of every minute. Because every minute counts.

Social media is already facilitating that for me. Opening more doors, funneling more information, connecting me to more people who enrich my mind and my life.

So the next time someone says to me (as they so often do), “I don’t have time for social media.” I might suggest that social media offers a unique way to practice responding, monitoring, reflecting and adjusting to how you spend your time. If anyone thinks any of this is about spending more time at/on your computer, I would counter that it’s about spending more time with people by way of your computer – whether it’s for your business or yourself…or both! Traditional media just can’t do that in the same way.

I’m curious to know, in the less dramatic ticking clock that is our day-to-day, is the time you spend engaged in social media a waste of time or time well spent?