The question is: What exactly are you measuring?

For businesses in social media, when you operate as though your bottom line isn’t always at the top of your list, you’re giving people a good reason to return to your brand, time and again.

I’d say that’s an investment worth making.

Learn more about metrics that make sense in social media in today’s fileshare by yongfook: Social Media ROI.

Now, to be clear, I’m not saying these are barriers of the “deal breaker” variety. HOWEVER, when I’m giving talks and presentations, this is what you’re telling me are your barriers to entry into social media, despite the cartwheels I am doing to convince you otherwise.

This poll will provide us all with some good data (and who doesn’t love some good data?); but the real fun to be had is in taking each issue (let’s not call them “barriers” anymore) off the “problem” table. After all, business—even social business—is about solutions, is it not?

So let’s do this poll and see which barrier bugs you the most. Then we’ll take ‘em out, one at a time. Ooh-rah! Hooah! And Hooyah!

(If you’re receiving this post via RSS I applaud your content management strategy and I further invite you to click here to view the poll if the image does not appear above.)