My guppy, lovingly named “Spot” by my daughter, disappeared from my fish tank yesterday. One day s/he was there, the next day…gone. Didn’t realize how attached I was to that guppy. So when I saw the following two slideshares from Jeremiah Owyang, a web strategist who works for Forrester Research and blogs at Web-Strategist.com, I couldn’t help but think of my guppy as a broader metaphor.

Pay attention to your fish, people.

Without further ado, you can view these slidedecks below or on SlideShare.net. (Storyboard #1: Social Media Marketing and Storyboard #2: Social Reef)

Enjoy.