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GrayMatter Minute is a blog written and produced by Renee Lemley, owner of GrayMatter Marketing and partner at graypicturesLLC.

In communicating with clients, Renee recognized among her own local professional network, a need for more dialogue about social media and how it can support and enhance traditional marketing efforts. Ready or not, social media is here to stay. And so we need to study it, understand it and learn how best to use it to support our brand strategy, branding, marketing, advertising, design, direct response and broadcast objectives.

When we say “use gray matter” … we mean it quite literally.

We’re using this platform to provide you with easy access to the thinkers and thought leaders who are creating conversations with communities of all sizes.  We want to be your resource for the best links, the very latest industry information, quick references to published expertise and anything else that helps you learn how you can build your own community and reach more people online to grow your business offline.

When they say: “It’s nothing personal. It’s just business.” We disagree.

For Renee, it IS personal. Business is always personal. And GrayMatter Minute provides yet another opportunity to make it even more personal. People do business with people, not “companies.” In the B2B world, it’s the people at any given company that form solid partnerships. In the B2C world, consumers want to connect with a person when they need assistance—not automated answering services or online storefronts that don’t offer easy ways to communicate or the courtesy of a personal response.

Technology is forever changing the ways in which we communicate—online and offline.

Hope you find this blog a useful tool in staying on top of the technologies that help you stay connected. We hope to make it a well spent minute, packed with valuable information that can save you time.