Social Media Resources
Adobe AIR Apps
17 Adobe AIR Apps That Can Save You Time by AN Jay at Smashing Apps
Alerts and Analytics for Social Media
See “Search, Monitor & Measure” further down on the list.
htmlText Editor An Adobe AIRapp that provides a shortcut to generating basic HTML code, a tool particularly valuable to those of us who should probably otherwise not be trying to generate basic HTML code. 🙂
Share, Remix, Reuse — Legally: Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. You can use CC to change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.”
200 Blog Post Ideas for Your Company Blog
101 Blog Posting Ideas from SEOblog
3 High-Powered Reader Engagement Tactics, from ProBlogger
200 Must-have Professional Blogging Tools and Services, from a 14-yr old blogger !
David Armano’s Blogging Secrets Revealed
How To Write a Backlink by Matt Waterman
Get Clicky Web Analytics: monitor, analyze & react to your blog or web site’s traffic in real time
5 Best SEO Tips for Bloggers from mintBlogger.com
FREE Online Link Checkers: W3C, Dead-Links.com, Website Goodies’ LinkCheck
Blog Uptime Monitor: via WebHostingPages
What you can learn from unsubscribes
- 10 WordPress Plugins to Help Build Community
- Top 25 WordPress Statistics Plugins
- 35 creative and colorful wordpress themes
- Teaching You How to Blog with Passion & Power with 15 incredible WordPress Plug-Ins
- List of the 2010 Best WordPress Plugins
IMPORTANT: Be sure to register new blogs at Blog Top Sites
Blog Listings and Directories:
BlogCouncil: A community of senior executives in charge of social media at the largest corporations in the world.
Corporate Blogging Policy Samples (PDF) from Altitude Branding
Helping business professionals utilize emerging social media tools and understand the evolutionary trends that occur online – Social Media Policy Examples
Social Media Policies from the Altimeter Group
Business & Social Media
Starter Kit from Altitude Branding
80+ Social Media Policies from Mashable.com (Social Media Governance Database)
MASHABLE’s HOW TO 2008: How To Do Almost Anything With Social Media
12 Step Plan to Getting Started in Social Media: by Jane Hart
25 Tools and Tips for Following Your Brand Online, by Kyle Lacy
Ray Schiel’s Social Media Marketing: Resources
Social Media 404’s MONSTER Social Media List of Lists
Jane Hart’s ToolBox: 2009 Top 100 Tools for Learning. Includes the 25 FREE Tools learning professionals should have in their Toolbox. I find this to be a HIGHLY VALUABLE RESOURCE.
Download this state-of-the-industry snapshot by Michael Stelzner: Social Media Marketing Industry Report. You can also follow Michael Stelzner on twitter @mike_stelzner
Scalable Intimacy: Branding in the Age of Social Media – presentation by Michael Troiano
Case Studies: Social Business
Corporate Social Media Marketing Programs: A List by Peter Kim
3 Social Media Case Studies for the Pharmaceutical Industry
Social Media Marketing Best Practice Articles by Kim Woodbridge
Is it customer service? Sales? PR? Or all of them? Chris Brogan takes a deeper dive here.
Overcoming The Obstacles To Social Business
Social Mention – social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
The missing ingredient in most social media strategies
Social Media examples superlist – 17 lists and tons of examples
Common Craft Video Shows
Short, fun, simple, video-based education in “plain English.” This free (to view and share) video library is a great place to start when tackling a new concept, IMHO.
Social Media & Marketing Conferences (List from Altitude Branding)
Facebook Groups and Pages – Features, Benefits And Killer Tips
8 Essential Apps for your brand’s facebook page
The 5 Phases Of The Facebook Sales Funnel
HOW TO: Make A Facebook Page In Less Than Four Minutes by John Haydon
HOW TO: How to add a Facebook Page Fanbox to your website (and customize it)
Video about Facebook Public Profile Pages from Wildfire
Here’s the FACEBOOK PAGE about FACEBOOK PAGES
Interested in Advertising on Facebook Pages?
5 Tips for Optimizing Your Brand’s Facebook Presence
How to monitor your employee’s Facebook use
A Friendly Intro by Janet Fouts – Getting To Know FriendFeed
What’s the scoop on Government use of Web2.0 tools? Download this report from Bearing Point Consultants to learn more on the Federal, State and Local levels.
U.S. Military Adapts Tactical Networking to Social Media
How To Build An Online Community
Discover the power of NING to create your own social network online
101 Things You Should Know Before Starting Your Own Membership Website
50 simple ways to build trust online
The Senior Side of Social Media: When it comes to the Web, many boomers and senior caretakers are just as tech-savvy as their younger counterparts–and senior-focused social media sites are quickly rising in response to the needs of this rapidly-growing segment of the population. This informative post is provided by Web Ad.vantage.
20 Do’s and Dont’s of successful Group Moderation
Keyword Tools & Tips
Free Keyword Research Tools (post by Kishau Rogers)
SEO Book Keyword Suggestion Tool
PPC Web Spy: Uncover Anyone’s Google-Adword Keywords While You Browse Google In Real-Time
Legal Bytes Blog: Insights at the intersection of digital advertising, new media, ecommerce and the law.
WHITEPAPER: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon
Legal overview of social media by Cobalt LLP
LinkedIn Learning Center
Personal Branding: It’s Not An Option – It’s Crucial To Success
Why LinkedIn Is Essential for Brand Marketers
10 Ways to ROCK and NOT on LinkedIn
5 ways to get more from your LinkedIn Groups
Expert Positioning Using LinkedIn (Slideshare that drills down into actual “settings” for 100% profile completeness)
How Does Affiliate Marketing Work
Harvard Business School elevator pitch builder
Wild Apricot: Membership software that brings together all the organizing and communication tools you need to run your association, group or community.
Case Study: Goodwill of Washington, DC “Put this in your ROI pipe and smoke it!”
How To: Create A Powerful And Engaging Facebook Page
This one is free and useful: This Week In Media
SEO: The Basics of Search Engine Optimization: Episode #35 of the Power to the Small Business podcast
LinkedIn Polls: You can view mine here…and you can create one that becomes a part of your LinkedIn Profile page.
PollDaddy: With your free account from PollDaddy you can create surveys and polls for your website, blog and social network profiles.
Powerpoint & Twitter: FREE PowerPoint Twitter Tools… Ever wanted to make presentations a more interactive, Web 2.0 experience? The PowerPoint Twitter Tools prototypes are now available. Created using SAP BusinessObjects Xcelsius (but requiring only PowerPoint for Windows and Adobe Flash to run), the twitter tools allow presenters to see and react to tweets in real-time, embedded directly within their presentations, either as a ticker or refreshable comment page.
How to give a Killer Presentation
Printing (Unique and/or Discounted)
Moo cards are very cool.
Privacy in Our “Transparent” Online Web 2.0 World
Facebook: Protect Your Privacy VIDEO
Regardless of your privacy settings, your digital trail is accessible. Did you know there’s a Facebook app that makes it EASY to access public records about you?
LinkedIn: Quick Tips on Security and Privacy
Privacy Rights Clearinghouse BLOG: The Privacy Rights Clearinghouse (PRC) is a nonprofit consumer organization with a two-part mission — consumer information and consumer advocacy.
Removing information from Google
New Defensio software protects you on Facebook
Public Relations & Social Media
4 easy steps to better PR measurement
Top Public Relations Blogs (PDF) from Altitude Branding
ROI – Return on Investment
Practical Social Media Measurement: Awareness, Attention, Reach
Social Media Metrics Superlist: Measurement, ROI, and Key Statistic Resources
Search, Monitor & Measure
Alltop: an “online magazine rack” of popular topics. The most read stories on the Internet, updated every hour. Pick a topic by searching, news category, or name, and find the Top stories, 24/7. All the topics, all the time. All-top. Alltop. Get it? (Took me awhile.)
10 ways to brand yourself with Alltop
Social Media Team Toolkit: Listening
Facebook Search Tool: Lexicon Enables you to track trends on FB using keywords. Click here to link to a post that explains how it works
Google’s Blog Search
8 Essential Free Social Media Monitoring Tools from Andy Beal at Marketing Pilgrim
Social Media Explorer: Quick ‘n Dirty Social Media Monitoring Guide: Intermediate Edition
Trend Search: Nielsen BuzzMetrics’ BlogPulse Icerocket This is an incredibly robust – AND incredibly FREE – blog search and tracking service. Access a full suite of analytics in an easy-to-read, use-friendly format with IceRocket’s BlogTracker. Sadly, their handy-dandy toolbar add-on, which would provide one-click access to stats only works with Internet Explorer. (Every silver lining has a cloud, no?) If you can get past their affinity for IE, which is going to take me quite some time to overcome, IceRocket also offers a great link-tracking feature so you can see (and show) how many people have linked to your blog posts.
Awesome List of free Social Media Measurement Tools
Tools and Metrics to Measure and Monitor Social Media Success, by Jacob Morgan
Social Media ROI Resource List, by Colin Browning
Using Social Media to Show ROI: by Connie Bensen
As you embark on this list, you ought to work backwards. Start with your objective in mind, and from there, work back toward the measures and metrics most likely to drive toward that goal and support the intelligence you hope to gather. Measure those. You can’t and shouldn’t measure everything. You should measure the indicators and drivers of what you want to accomplish.
Brand Monitoring: Top 10 Free Tools for Monitoring Your Brand’s Reputation, by Dan Schawbel @ Mashable
Yahoo Pipes: Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.
Need a robust monitoring service? Check out Radian6 (paid service).
Looking for a snapshot of someone’s “digital trail?” Go to 123people. This is proof that you can’t hide from the Internet.
Who’s Talkin’ about you or your brand on the social webs? Find out at whostalkin.com
Tools and analytics to estimate traffic to your website and your competitor’s sites.
Online Marketing Performance – results oriented internet marketing
Free SEO tools for your comprehensive search engine optimization, analysis and research
Two steps to social media success | excerpt from Janet Fouts’ blog:
STEP 1: Set up listening tools like Techrigy’s SM2, Radian6, BuzzLogic,Trackur, Search Monitor, Backtype, Google Alerts, Monniter, Sideline and Twilerts to find out what people are talking about related to your industry and your company. Each of these tools has their strengths and you need to match the tool to your budget as well as your needs.You may want to use more than one to focus on different keywords but it can be counter-productive to have too many alerts going. If they’re all reporting the same information it can get very noisy! Most of these have trials and several are free, so don’t feel like you need to start with the most expensive package. The point is to start finding out where conversations are happening and what people are talking about. (CLICK THROUGH FOR STEP 2!)
Search Engine Optimization (SEO)
Free SEO Tools from Webmaster Automation
SoloSEO: Do-It-Yourself SEO tools
61 Pre-SEO Campaign Questions you need to answer to determine whether you should in-source or outsource your search marketing
The Most Basic SEO Web Services Every Webmaster Should Checkout
What is it? You can click thru that question for the full article, but here’s an excerpt:
In the Semantic Web data itself becomes part of the Web and is able to be processed independently of application, platform, or domain. This is in contrast to the World Wide Web as we know it today, which contains virtually boundless information in the form of documents. We can use computers to search for these documents, but they still have to be read and interpreted by humans before any useful information can be extrapolated. Computers can present you with information but can’t understand what the information is well enough to display the data that is most relevant in a given circumstance. The Semantic Web, on the other hand, is about having data as well as documents on the Web so that machines can process, transform, assemble, and even act on the data in useful ways.
Intro to WolframAlpha: This is a great visual explanation of the Semantic Web. Basically, it’s like thumbing through an encyclopedia again…but on the Web.
Small (Social) Business
Social Media for the Little Guy from SES NY: Find out how small companies with small budgets can freely tap the world of social media to improve business and increase sales.
Small Biz Twitter List
The definitive guide to B2B Social Media
Social Media Business Team
Who Should be Involved?
Roles & Responsibilities
Building a Listening Platform
Audio and Video Conversion Software (a list of many)
Subscription & Distribution Services
What is Google Feedburner? Click here Provide an Email Subscription option for readers of your blog via Feedburner: just one of the ways you can subscribe to this blog, for example… The other subscription option is an RSS feed. This is mine:
What’s an RSS feed? I can answer that for you:
How To Embed And Display RSS Feeds On Any Web Page: Best RSS-To-HTML Publishing Tools
Fever: A very cool RSS reader if you’re into cool RSS readers
No RSS Feed for Your Website? No Problem.
Tiny URL Creators
scrim: Use scr.im to get less email spam. Convert your email address into a short, cute and safe link you can share on the web, in Twitter, forums, Craigslist, or anywhere.
Cligs: Shorten your URLs and track the clicks they get with analytics, social media monitoring, and geotargeting
BudURL: Shrink a link. Share it. Watch it grow. (Shorten URLs and track clicks.)
Bit.ly: Track links in real time, access the complete history of your bit.ly links and store your Twitter account and other preferences
Is.gd: shorten your link and learn an interesting tidbit. Domain names that end in .gd, such as is.gd, are assigned by the island nation of Grenada, the world’s second largest producer of nutmeg. Who knew? Now you do. 🙂
Ow.ly: From the folks at HootSuite
u.nu … Claim to offer the shortest URLs (until someone figures out how to make them even shorter)
Twitter for Business
Starter Kit by Altitude Branding
101 Twitter Tools – an insane list from Marc Meyer
Get Started Guide for BusinessPeople by ComputerWorld
These guys (and girls) rock. Find out right from HubSpot “How to Use Twitter For Business” (Click here or on the image to the right to download their PDF.) You can also follow @HubSpot on twitter. They’re gurus and they have GREAT whitepapers, webinars and marketing resources. If you’re a professional marketer, you can join their pro marketing groups on Facebook and on LinkedIn
Market Research on Twitter from Pistachio Consulting
Twitter Tools for Communications Professionals: From Brian Solis
25 Innovative Ways Companies are Using Twitter
12 Ways to Find Brands & Companies on Twitter
List of 100 Twitter Tools to help you achieve your goals.
Real-time Brand Tracker: twitter tracking, by electric artists
Twitter Keys Jazz up your twitter posts with these special characters & symbols
Twitter Productivity: How to Stop Twitter Becoming a Waste of Time
Master Twitter in 10 min or less! Get the free download from twitteroid.
6 Ways to Maximize the Use of Your 140 Character Tweets
TwiTip: Tweeting for Business (includes a slideshare deck)
Check out the very cool and various twitter apps from twtapps, including:
- twtpoll – create online polls
- twtvite – event manager
- twtlong – send longer tweets
- twtBizCard – online business card
- twtQpon – create online coupons
- twtjobs – career manager
- twtBiz – business directory
- twtTRIP – travel organizer
- twtwlst – gift registry
- twtcard – greeting cards
- twtpets – game for pet lovers
The most useful marketing posts about Twitter from Who’s Blogging What
How to deal with negative comments about you on Twitter from John Haydon
Twitter Case Studies
40 of the Best Twitter Brands and the People Behind Them
7 Impressive Twitter Customer Service/Brand Management Case Studies
A Chronology of Brands that Got Punk’d by Social Media by Jeremiah Owyang of Web Strategy
Using your web browser to tweet? Might I suggest an alternative? My favorite, mentioned in some of the lists above, is TWEETDECK. I can’t imagine my twitter life without it. To be fair, I am giving Nambu a test drive at the suggestion of a twitter pal. Other alternatives include: twhirl, twitterfox and tweetgrid. For the iPhone, I prefer tweetie to the others I’ve tried. Alternatives include: Twittelator Pro and TwitterFon.
Now this one just cracks me up…Spreadtweet. So, you work at a big corporate, and you’re not allowed to use Twitter…so you think to yourself, “Wouldn’t it be awesome if there were a Twitter tool that looked just like Excel?” Well, there is; and you have @elliottkember to thank.
Twitter Icons & Background Pages
Over 75+ Beautiful Twitter Design Icons
Twitter Background Design Specifications from TweetStyle
Twitter background page specs and sizes
Twitter Search Tools
Here’s a few tools to help you find the people and the information you need.
To search TWEETS (as opposed to BIOs in the tool above) you can use Twitter’s own search engine
People Browser: PeopleBrowsr.com is a simple visual dashboard that adds more power to Twitter, your other online identities and those of your friends.
LOCAL DIRECTORY / BALTIMORE: 2009 Guide to Baltimore Media on Twitter, created by Sawmill Marketing Public Relations
Twibs Directory of Twitter Businesses
Twitter Directory: Just Tweet It, Find other twitter users just like you
Twitter Directory: Book Trade People (book publishers and others in the book trade)
C-Level Tweeters (Confirmed List)
WeFollow: A user-powered Twitter Directory
Who’s in Your Twitter-Neighborhood? Find out at TwellowHood.
TwitterMass: Automates the process of finding new Twitter users to follow by searching for keywords and then following the most interesting of these users. TwitterMass also automatically unfollows users who don’t follow you back within a few days. Aimed at developing “qualified followers”
TwitterHawk: Find people like you, near you. If you’re into automation (not always advised, of course, but problems of managing high volumes of followings/followers are having us test the waters), TH sends responses on your behalf to people that match your specific search criteria to help promote and market you and your brand. To do this, you simply need to enter in the words you want to search through other peoples tweets for, and up to 5 different responses you want to send them. Choose how often you want them to search, and TH does the rest.
Misc. Twitter Search Tools: Tweefind, Tweepfind, Tweetspinner
Twitter: Monitoring & Analytics
The 23 best web analytics tools for tracking your visitors
BACKUP your tweets with Tweetake
SocialToo.com: manage custom twitter account settings and preferences, such as stats on new followers and unfollowers and auto-responders (although, robo-messages are frowned upon my most twitterati)
TweetBacks A WordPress Plug-in created by Dan Zarella. Allows you to add instances where your blog has been mentioned on Twitter to your blog’s comments section
TweetBeep Get email alerts when your keywords or domain name is used on Twitter. THIS ONE IS IMPORTANT!
Twendz: a keyword-based Twitter search app that highlights conversation themes and sentiment of the tweets on topics you are interested in. As the conversation changes, so does twendz by evaluating up to 70 tweets at a time. When new tweets are posted, they are dynamically updated, minute by minute.
Twinfluence Measure your “Twitter Influence”
Friend & Follow Management: Type your username in at Friend Or Follow to see who are you following that’s not following you back and who’s following you that you’re not following back.
TwitterFriends: Get a stack of interesting information on your use of Twitter (or any Twitter user). Click here for the article that explains TwitterFriends and click here to go directly to TwitterFriends.
Twitter Tricks: Top 10 Tools to Keep You Tweeting Productively
TwtPoll: Create your poll, then share it on twitter, facebook or via email
Twitter – quantitative and qualitative metrics
Web Conference Services
Looking for alternatives to WebEx and Go To Meeting? Maybe a free or a pay as you go plan?
FUSE Meeting: Web Meetings in HD. Enjoy the flexibility of free, pay as you go or monthly plans
Denote is a web-based project management tool for web designers & developers.You can comment, track & interact with users you designate – all on a live web page. Totally simplifies the web development/design process in an easy-to-use, affordable user-friendly interface.
Using Click Heatmaps to Optimize Web Design: A post by Obzervant, a blog that recommends site usability and traffic quality improvements to increase conversion rates and online advertising effectiveness.
50 Excellent Corporate Website Designs a post from Webdesigner Depot
5 Best Places to Create Avatars from the 1918 blog
35 creative and colorful wordpress themes
15 Valuable Usability PDFs: Here’s a list that you might not have heard of, but should know of and can use. 🙂
50 Totally Free Lessons in Graphic Design Theory: While many of us can create something that looks good in Photoshop or attractive when spliced into CSS, but do we actually understand the design theory behind what we create? Theory is the missing link for many un-trained but otherwise talented designers. Here are 50 excellent graphic design theory lessons to help you understand the ‘Whys’, not just the ‘Hows’.
Learn more about graphic design: links from Seth Godin
Useful tools for testing cross browser compatibility
Google website translator makes your website instantly available in other languages
W3C Link Checker – checks both links and anchors in web pages or full web sites
How much is my site worth? Best services to estimate a website value
Attn Non-Profits & WOM Fundraisers: ChipIn offers a great way to make fundraising easy for everyone to participate in and promote on your behalf. It’s a Web-based service that simplifies the process of collecting money from groups of people, making it quick, easy and secure. Also gives organizers numerous ways to get the word out about their ChipIn event.
What is a wiki?
Start your own wiki: pbwiki.com
Check out Google Sites for easy setup, administration and collaboration capabilities
WOM (Word of Mouth)
Andy Sernovitz: Offline WOM
4 Defenses from Negative Word of Mouth
Twitter Invites via twtvite.com
Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.
YouTube Marketing: 11 Ways to Promote Your Business on YouTube
Marketing Your Business on YouTube