Archive for the ‘YouTube’ Category

Thank You Go Granny, Cloris Leachman and Network Solutions for this SuperBowl Surprise

Sunday, February 6th, 2011

This INCREDIBLE campaign from Network Solutions features Cloris Leachman and is posted on YouTube with supporting outposts on Twitter, Flickr, Facebook and probably elsewhere — and it’s unfolding as we speak and I am SO TOTALLY CAPTIVATED that it has pulled me out of my 6-month-long blog-posting block (see GrayMatter Mea Culpa below) and it has me writing the biggest run on sentence ever and I don’t care.

This is social media marketing on SuperBowl Sunday at its best — in real time — and I’m excited. More excited than I’ve been in months about social media (again, see GrayMatter Mea Culpa below). My advance apologies to the Packers and the Steelers, but Cloris has my vote for SuperBowl MVP already.

Enjoy the game and the campaign as it unfolds.

To get up to speed, check out the Network Solutions Go Granny blog post about the campaign and watch the Go Granny YouTube video.

YouTube Preview Image
(Click here if the video is not appearing below in your feed reader.)

Here’s the Twitter page for @Go_Granny featuring @Cloris_Leachman and hashtagging under #gogranny.


Here’s the Flickr page.


Here’s the Facebook page.


As of this posting, the Go Granny YouTube video has had 14,772 views, 4,948 Network Solutions Facebook fans/likes, 369 views to the Go Granny Flickr photoset and 366 @Go_Granny Twitter followers…can’t wait to check back on the numbers after the game.

Social segue…

GrayMatter Mea Culpa

So my month off (from blogging) last August turned into almost six. It happens.


Via The Circus Academy, UK

Got caught up in an office move, the back-to-school gauntlet and an all-around new routine that still doesn’t feel quite…well, routine.

This unintentional extended break presented a good opportunity to revisit the intentions of this blog, its audience and my personal objectives.

The net-net? Time is a challenge to us all. Some days you win, some days you lose. I can’t make promises about posting consistency, but I can promise that whenever I post, I’ll do my best to make sure it’s valuable and relevant to what this blog promises in the masthead, which is still the type of content that interests me most as a marketer.

So, to no one and everyone in particular, please accept my most sincere mea culpa on the blogging consistency fail. And thanks to Network Solutions for the long lost motivation to type something here.

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FILESHARE: Vital Social Media Stats for B2B Marketers

Wednesday, July 21st, 2010

Don’t think Social Media is built for B2B (business to business)? Think again. The Earnest Agency put together a great little video that should statslap you into another way of thinking.

(Click here if the video is not appearing below in your feed reader.)

Love the action at 0:52. I’ve actually seen people doing that in meetings when social media comes up.

Key takeaways?

  • B2B is leading social media adoption (over B2C…Business To Consumer)
  • The B2B buyer process is fundamentally changing: 93% of B2B buyers use SEARCH to begin the buying process
  • If you don’t have a social media strategy, you should

I gave a presentation today and told the room of B2B folks that what I love about social media is that it is forcing B2B companies to look at their websites — and the web traffic that runs through them — in a whole new way. Marketing is communicating with the IT department again…and not just because their email isn’t working. Social media has breathed new life into how websites are being integrated into the overall marketing strategy and I, for one, think it’s rather refreshing. Now, if we could only get the whole “social media strategy” thing off the ground…

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FILESHARE: LinkedIn & Outlook – Connected

Wednesday, February 17th, 2010

Use Microsoft Outlook? Have a solid, functional LinkedIn network? Bring those worlds together, starting today.

Elliot Schmukler has offered up 3 easy steps to get you started:

  1. Download the latest version of the Outlook Social Connector from Microsoft (Outlook 2003, 2007 or 2010 is required)
  2. Once that is installed, download the LinkedIn Outlook Connector
  3. Restart your Outlook and follow the instructions to connect your LinkedIn account to Outlook

Here’s a video to if you’d like a visual introduction to the process. (Click here if the video is not appearing below in your feed reader.)

There you have it. Now go sync up and leverage your contacts and connections!

Oh, wait…hold on, before you go…just one back-to-basics suggestion from little old me on LinkedIn etiquette. (Make that two suggestions…)

  1. CUSTOMIZE YOUR LINKEDIN INVITATIONS: Please do NOT use the default “I’d like to add you to my professional network on LinkedIn” unless you literally just got off the phone with that person. Say hello, tell people (especially if you don’t know them well) WHY you thought it would be good to connect. And if you’re connecting to someone you haven’t seen in 100 years or only met once 5 years ago, remind them of how you know them. Remember this is a professional network — so be professional and personable.
  2. CHECK YOUR PROFILE, PEOPLE: By all means, please fill in your LinkedIn profile to as close to 100% completion as you can get it BEFORE you start sending out invitations to connect. It sounds obvious, but I wouldn’t say it if I didn’t see a need/reason to say it. Tips for your profile? Be succinct. Address the “here’s-what-I-can-do-for-you,-Mr./Mrs.-Visitor-To-My-Profile” benefit quickly and right up front in your summary. Use keywords relevant to your business/job/industry. Post a logo or image of some kind if you don’t want to use your own portrait, but DO NOT leave the image blank so that default human outline pops up.

That’s it. Link up and link on, my friends.

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No 2009 Lists, No 2010 Predictions & Absolutely No Regrets

Monday, January 11th, 2010

The pressure to post an all-encompassing review/recap of 2009 or a big social media prediction/pronouncement for 2010 was not lost on me.

However I opted to step aside and let it pass me by. (Traffic schmaffic.)

When I look back and consider my time in social media in 2009, it’s not the cool marketing tools I’ve experimented with, the great content that I’ve consumed or even the new business opportunities it has created — it’s with complete humility that this anti-social curmudgeon confesses (with uncharacteristic optimism and utter embarrassment at my public display of “joie de vivre”) it’s the people I’ve met and reconnected with that made my 2009 brighter, more interactive, more professionally rewarding and, even, more entertaining.

So as I look at 2010, I hope to continue to experience all of the spectacular and unexpected side effects social media, social business and social networking put before me each and every day.

We are all of us so much more than the sum of our work and it is the people with whom we work that make the work itself more pleasant…or unpleasant.

Social business provides more consistent, personal and direct access to people we like — people we want to be around and work with — which can bring greater value and meaning to how we spend our workdays.

If you’ve interacted with me here on this blog, on Twitter, Facebook, LinkedIn, YouTube, Flickr,,,, at a local Panera, at a conference, at a seminar or event, through email, on google wave, by phone, at one of my presentations, on a sailboat or through Social Gets Local… I just want to say thank you.

You have enriched my life — online and off.

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