Archive for the ‘TwitterSmart’ Category

Social Media Backup Tools

Wednesday, May 26th, 2010

There are people that backup and people that don’t. I’m cool with that. This isn’t a post about the merits of backing up your hard drive…but for those of us that do, we might also want to consider how we can back up all the content we’re publishing on the various social networks. What if everything you posted to Facebook or Twitter or LinkedIn just vanished? Accounts get mysteriously deleted, hacked or suspended or whatever. It can happen, I’m just sayin’. So…what to do?

Here are a few social media backup solutions you might like to check out. Some free, some not. I use one or two of these myself. You may find, as I did, that the search functionality they offer is reason enough to set up an account.


Backupify provides daily automatic backups, archiving and export for all your social media and SaaS (Software As A Service) data. You’ll get regular emails confirming when your backups have completed. They have a free basic plan or paid plans for more robust needs.

Backupify Dashboard Image

Here’s a look at backupify’s archive dashboard for Twitter:


Socialware Sync

Socialware Sync provides “marketing departments, power users and socially-enabled businesses” with “enterprise-class archiving.” Sounds good to me. I’m in. Here’s what I have with Socialware Sync: a 30-day free trial for backup/archiving support for Facebook, LinkedIn and Twitter. This solution has some pretty cool search functionality if you’re into that sort of thing. You can search a term across all three of your profiles just by entering it into the search box. Easy breezy. Not sure if it’s worth the price of admission for an individual…but for a large organization I would think it would be rather handy in managing and monitoring multiple accounts.


Here’s a look at the Socialware Sync search dashboard. You can see where you enter the search term in the upper right and that you can select the profiles you wish to search with a little check box.

Need more basic backup for a single social profile?

Maybe you only want to focus your backup efforts on a single network. That’s cool, too. I’m not here to judge. There’s a few solutions I came across, but — disclaimer — I don’t use any of them because I prefer having one solution that covers multiple profiles. But that’s just me. Different strokes for different folks, right? That said, here are a few you might want to check out.

Back Up My Tweets provides more control over your Twitter account. They also offer like-solutions for email, blogs and pictures (BackupMyMail, BackupMyBlog, BackupMyPics).

BackupMyTweets Screenshot

Tweet Backup provides a free, daily backup of your Twitter account.

Tweetbackup Image

Tweetake allows you to backup your Twitter account without revealing your name and password.

Tweetake Image

SocialSafe (For Facebook Backup)

SocialSafe will backup your Facebook Friends, photos, profile and wall status updates to your computer for a modest (one-time?) fee. I looked for the language “one-time” fee, but couldn’t find it. It seems to be a one-time license fee of $2.99 USD, but call me needy for wishing the copy were a bit more clear on this point. I actually had to click on “Buy” in order to satisfy my curiosity on this pricing issue. Perhaps that was the strategy, or maybe I’m just slower than most, or just very used to monthly fee plans. Halfway down the FAQ page, they mention that there might be an upgrade fee for a major version update. Really, we’re talking about a very reasonable fee here, I just was a little frustrated at how much time I had to spend to find all those pricing details as I’m trained, like most, to look for the fine print in today’s disclaimer culture. Would have been easier if that messaging were more clear on the homepage, IMHO.

SocialSafe Image


ArchiveFacebook is a free Mozilla Firefox add-on tool that allows you to “save content from your Facebook account directly to your hard drive” so you can archive your photos, messages, activity stream, friends list, notes, events and groups. But you need to be using Firefox. If you’re using Internet Explorer (IE) or some other browser, you can’t use this cool add-on or any of the other supercool add-ons and plugins that the Firefox browser supports. (See that? I refrained from launching into a whole spiel on why I think Firefox is superior to IE. I’m maturing, I guess. To show just how objective I have become on the subject of browsers, I offer you this little test to see which browser is right for you.)


Want More Backup Solutions?

Get your Google on, friends. There’s a few out there for Flickr (Downloadr and FlickrEdit, for example) and I’m sure for other major networks. If you’re blogging, you naturally will need a backup solution there, as well. Make that priority one. If you’re looking for off-site backup storage, there’s a few “cloud storage” solutions, like Lifestream Backup, Mozy and Memopal that might be worth checking into.

Bottom line?

If you’re living a digital life, probably worth leveraging the digital tools to back it up, eh? No pressure. Just something to think about.

Reblog this post [with Zemanta]

(My) Top 5 iPhone Apps for (Social) Business

Wednesday, May 5th, 2010

Because, surely, you want to know, right? Plus, I’m seeing a trend for blog posts that offer lists…so why not? Here ya go…my Top 5 iPhone Apps for “Social” Business:

1.) Facebook App: This seems almost too obvious. But there might be one human in a cave somewhere who hasn’t downloaded it yet who I’d like to enlighten. This app offers a great opportunity to stay connected with your contacts/network while you’re standing in line somewhere, sitting in a waiting room or stuck in a car (as a passenger of course).

2.) Analytics App: If you blog, this is handy when you’re feeling lonely or unloved. It gives you mobile access to all of your Google Analytics data. (No guarantees that seeing your stats will turn your mood around.)

3.) U.S. Postage App: But this isn’t “social,” you’re saying to yourself. Sure it is. Ever send things out to your network via snail mail? This helps you do it without having to stand in line at the post office. Tell your friends. I love this app. Seriously. If I had a stamp for every time I used it…

4.) Mashable App: All the cool kids have it on their iPhones. (The uncool ones, like me, have it on their iPod Touches.)

5.) E! Online App: How else is a busy businessperson supposed to keep up with pop culture? Besides, what makes for better small talk before a meeting?

Why didn’t I list other social business apps on my iPod Touch (that’s right, I STILL don’t have an iPhone because of my stubborn refusal to be told which service provider I must use…take that Steve Jobs), like the Hootsuite App, Tweetdeck App, AP Mobile App, LinkedIn App and the like? The truth is — and please don’t let this get around — I find them cumbersome to maneuver through on that tiny little touchscreen.

Is it possible that the only solution to my problem is an iPad?

Until then, there you have it…a Top 5 list in 60 seconds or less. I aim to please. In case you don’t already have them installed, here are the links to download these babies:

Oh, and yes, I realize that technically these are not my top 5 “iPhone Apps,” but using “My Top 5 iPod Touch Apps” as a title sounded way less sexy, so be a sport and go with me on this. Thanks.

No 2009 Lists, No 2010 Predictions & Absolutely No Regrets

Monday, January 11th, 2010

The pressure to post an all-encompassing review/recap of 2009 or a big social media prediction/pronouncement for 2010 was not lost on me.

However I opted to step aside and let it pass me by. (Traffic schmaffic.)

When I look back and consider my time in social media in 2009, it’s not the cool marketing tools I’ve experimented with, the great content that I’ve consumed or even the new business opportunities it has created — it’s with complete humility that this anti-social curmudgeon confesses (with uncharacteristic optimism and utter embarrassment at my public display of “joie de vivre”) it’s the people I’ve met and reconnected with that made my 2009 brighter, more interactive, more professionally rewarding and, even, more entertaining.

So as I look at 2010, I hope to continue to experience all of the spectacular and unexpected side effects social media, social business and social networking put before me each and every day.

We are all of us so much more than the sum of our work and it is the people with whom we work that make the work itself more pleasant…or unpleasant.

Social business provides more consistent, personal and direct access to people we like — people we want to be around and work with — which can bring greater value and meaning to how we spend our workdays.

If you’ve interacted with me here on this blog, on Twitter, Facebook, LinkedIn, YouTube, Flickr,,,, at a local Panera, at a conference, at a seminar or event, through email, on google wave, by phone, at one of my presentations, on a sailboat or through Social Gets Local… I just want to say thank you.

You have enriched my life — online and off.

Reblog this post [with Zemanta]

Social Media Italiano

Wednesday, October 21st, 2009

scopa-05To begin (and for transparency’s sake), I should say I’m not Italian. Not even a little bit.

But this is not the point.

I was scanning the Twitter stream the other day and noticed one of my posts was “retweeted,” so I went to send a “Thx for the RT” which led me to a closer examination of the fellow’s Twitter bio — now he turned out to be very Italian. That’s when I officially met the “master of the Italian card game Scopa.” And then I took a moment to enjoy a flashback to more than 15 years ago when I played the game on a regular basis while living in Europe. Molto bene!

But this is not the point, either.

I invite the two of you who are still with me to follow this pictorial trail (if you’re reading this through your RSS feed reader or your email inbox and not seeing pictures, click here) and I promise to usher you directly to my point, which is about how you can use social media to build a community around ANYTHING that is of interest to you and why that matters.





Hmm…what’s this “Meetup” about…(click) –>




Hmm…wonder what other groups are on that would interest me…





Okay…I’ve arrived at my point. (Grazie for your patience.)

THE POINT: (drum roll…) My Twitter time went from Scopa (a long forgotten personal interest) to Meetup (an online community building tool I simply hadn’t stumbled upon before) to a search of other Meetup groups…and, because I can never turn off the marketer in my mind, the realization that if I were the community manager for a business, I’d want to know what Meetup groups are out there and where they’re meeting. I’d want to see how my business could add value to the group, whether in promoting group participation within my own company or in offering a sponsorship of an activity to one of the groups — whatever. The point is (another point?), THIS is where social media and social business meet. (Or, “meetup” in this case.) And is just one of the multitude of places they’re meeting using social media tools.

On a personal note, I found some groups that appeal to my unique interests, such as groups for “Chinese Language Learners.” Seriously. Who knew people were meeting up to chat in Chinese (or to try to, at least!)? I think that’s .

Business. Personal. Italian. Chinese. Social Media. Social Business. It’s a mix that requires you — the mixer — to stir things up and engage.

I think this post serves as a case study on multiple levels:

  • How Twitter can be a valuable tool for business AND personal use
  • Why it’s important to READ PEOPLE’S Twitter bios and make sure yours reflects your interests
  • Why taking a second to send a personal note to someone on Twitter can be worthwhile
  • There is some truth in advertising (when they say “there’s an app for that,” they’re not kidding) 🙂
  • There are people meeting up everywhere over just about everything — consider what that could mean for you and your business
  • There is networking value to overlapping the professional and the personal online (safely and cautiously, of course)
  • And for my new Italian friend, be careful where you invite “@usegraymatter” because she’ll end up posting about it

Scopa Cards (translated in Italian, "Scopa" means "sweep"). Points are awarded on each deal and when a player "sweeps" or wins all the cards on the table.

To think, all of this came out of a little tweet about a little deck of cards.

Meet online. Move offline. Maintain your network.


Reblog this post [with Zemanta]

Copyright © 2008-2014 GrayMatter Marketing and GrayPictures LLC. Some Rights Reserved.

GrayMatter Marketing Blog | GrayMatter Marketing Website | GrayPictures Production Services | GrayPix PhotoBlog |