Archive for the ‘FileShare’ Category

FILESHARE: Vital Social Media Stats for B2B Marketers

Wednesday, July 21st, 2010

Don’t think Social Media is built for B2B (business to business)? Think again. The Earnest Agency put together a great little video that should statslap you into another way of thinking.

(Click here if the video is not appearing below in your feed reader.)

Love the action at 0:52. I’ve actually seen people doing that in meetings when social media comes up.

Key takeaways?

  • B2B is leading social media adoption (over B2C…Business To Consumer)
  • The B2B buyer process is fundamentally changing: 93% of B2B buyers use SEARCH to begin the buying process
  • If you don’t have a social media strategy, you should

I gave a presentation today and told the room of B2B folks that what I love about social media is that it is forcing B2B companies to look at their websites — and the web traffic that runs through them — in a whole new way. Marketing is communicating with the IT department again…and not just because their email isn’t working. Social media has breathed new life into how websites are being integrated into the overall marketing strategy and I, for one, think it’s rather refreshing. Now, if we could only get the whole “social media strategy” thing off the ground…

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FILESHARE: LinkedIn & Outlook – Connected

Wednesday, February 17th, 2010

Use Microsoft Outlook? Have a solid, functional LinkedIn network? Bring those worlds together, starting today.

Elliot Schmukler has offered up 3 easy steps to get you started:

  1. Download the latest version of the Outlook Social Connector from Microsoft (Outlook 2003, 2007 or 2010 is required)
  2. Once that is installed, download the LinkedIn Outlook Connector
  3. Restart your Outlook and follow the instructions to connect your LinkedIn account to Outlook

Here’s a video to if you’d like a visual introduction to the process. (Click here if the video is not appearing below in your feed reader.)

There you have it. Now go sync up and leverage your contacts and connections!

Oh, wait…hold on, before you go…just one back-to-basics suggestion from little old me on LinkedIn etiquette. (Make that two suggestions…)

  1. CUSTOMIZE YOUR LINKEDIN INVITATIONS: Please do NOT use the default “I’d like to add you to my professional network on LinkedIn” unless you literally just got off the phone with that person. Say hello, tell people (especially if you don’t know them well) WHY you thought it would be good to connect. And if you’re connecting to someone you haven’t seen in 100 years or only met once 5 years ago, remind them of how you know them. Remember this is a professional network — so be professional and personable.
  2. CHECK YOUR PROFILE, PEOPLE: By all means, please fill in your LinkedIn profile to as close to 100% completion as you can get it BEFORE you start sending out invitations to connect. It sounds obvious, but I wouldn’t say it if I didn’t see a need/reason to say it. Tips for your profile? Be succinct. Address the “here’s-what-I-can-do-for-you,-Mr./Mrs.-Visitor-To-My-Profile” benefit quickly and right up front in your summary. Use keywords relevant to your business/job/industry. Post a logo or image of some kind if you don’t want to use your own portrait, but DO NOT leave the image blank so that default human outline pops up.

That’s it. Link up and link on, my friends.

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FILESHARE: Social Media ROI – Socialnomics by Erik Qualman

Friday, November 20th, 2009
Socialnomics, By Erik Qualman

Socialnomics, By Erik Qualman

I had social media ROI on the brain today and as good fortune would have it, up popped this little YouTube gem about socialnomics in my RSS feed reader. I follow Rax Lakhani via his very awesome RSS feed at raxraxrax.com and his post about Erik Qualman‘s new book, Socialnomics, was as timely as could be. (Being impatient, generally speaking, I just love it when this kind of serendipitous synchronicity happens so quickly.)

You can check out the Socialnomics blog or learn more about the book, of course, but this video should provide a nice little teaser. It certainly was the healthy dose of social business I was looking for today.

YouTube Preview Image

If the image does not appear above, click here to view Social Media ROI: Socialnomics on YouTube.

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TEDx MidAtlantic Live Video Stream

Wednesday, November 4th, 2009

ted_conference_ideas_worth_spreadingNot able to make it to TEDx MidAtlantic (TED = Technology, Entertainment, and Design Conference) at the Maryland Institute College of Art (MICA) in Baltimore, Maryland, on Thursday, November 5th? No worries. Watch the TEDx MidAtlantic live video stream.

TEDx MidAtlantic Live Video Stream

TEDx MidAtlantic Live Video Stream

Click the image above or head on over to http://tedxmidatlantic.com/live/.

See how nice it is to share? 😀

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