Archive for the ‘Facebook’ Category

Thank You Go Granny, Cloris Leachman and Network Solutions for this SuperBowl Surprise

Sunday, February 6th, 2011

This INCREDIBLE campaign from Network Solutions features Cloris Leachman and is posted on YouTube with supporting outposts on Twitter, Flickr, Facebook and probably elsewhere — and it’s unfolding as we speak and I am SO TOTALLY CAPTIVATED that it has pulled me out of my 6-month-long blog-posting block (see GrayMatter Mea Culpa below) and it has me writing the biggest run on sentence ever and I don’t care.

This is social media marketing on SuperBowl Sunday at its best — in real time — and I’m excited. More excited than I’ve been in months about social media (again, see GrayMatter Mea Culpa below). My advance apologies to the Packers and the Steelers, but Cloris has my vote for SuperBowl MVP already.

Enjoy the game and the campaign as it unfolds.

To get up to speed, check out the Network Solutions Go Granny blog post about the campaign and watch the Go Granny YouTube video.

YouTube Preview Image
(Click here if the video is not appearing below in your feed reader.)

Here’s the Twitter page for @Go_Granny featuring @Cloris_Leachman and hashtagging under #gogranny.


Here’s the Flickr page.


Here’s the Facebook page.


As of this posting, the Go Granny YouTube video has had 14,772 views, 4,948 Network Solutions Facebook fans/likes, 369 views to the Go Granny Flickr photoset and 366 @Go_Granny Twitter followers…can’t wait to check back on the numbers after the game.

Social segue…

GrayMatter Mea Culpa

So my month off (from blogging) last August turned into almost six. It happens.


Via The Circus Academy, UK

Got caught up in an office move, the back-to-school gauntlet and an all-around new routine that still doesn’t feel quite…well, routine.

This unintentional extended break presented a good opportunity to revisit the intentions of this blog, its audience and my personal objectives.

The net-net? Time is a challenge to us all. Some days you win, some days you lose. I can’t make promises about posting consistency, but I can promise that whenever I post, I’ll do my best to make sure it’s valuable and relevant to what this blog promises in the masthead, which is still the type of content that interests me most as a marketer.

So, to no one and everyone in particular, please accept my most sincere mea culpa on the blogging consistency fail. And thanks to Network Solutions for the long lost motivation to type something here.

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Social Media Backup Tools

Wednesday, May 26th, 2010

There are people that backup and people that don’t. I’m cool with that. This isn’t a post about the merits of backing up your hard drive…but for those of us that do, we might also want to consider how we can back up all the content we’re publishing on the various social networks. What if everything you posted to Facebook or Twitter or LinkedIn just vanished? Accounts get mysteriously deleted, hacked or suspended or whatever. It can happen, I’m just sayin’. So…what to do?

Here are a few social media backup solutions you might like to check out. Some free, some not. I use one or two of these myself. You may find, as I did, that the search functionality they offer is reason enough to set up an account.


Backupify provides daily automatic backups, archiving and export for all your social media and SaaS (Software As A Service) data. You’ll get regular emails confirming when your backups have completed. They have a free basic plan or paid plans for more robust needs.

Backupify Dashboard Image

Here’s a look at backupify’s archive dashboard for Twitter:


Socialware Sync

Socialware Sync provides “marketing departments, power users and socially-enabled businesses” with “enterprise-class archiving.” Sounds good to me. I’m in. Here’s what I have with Socialware Sync: a 30-day free trial for backup/archiving support for Facebook, LinkedIn and Twitter. This solution has some pretty cool search functionality if you’re into that sort of thing. You can search a term across all three of your profiles just by entering it into the search box. Easy breezy. Not sure if it’s worth the price of admission for an individual…but for a large organization I would think it would be rather handy in managing and monitoring multiple accounts.


Here’s a look at the Socialware Sync search dashboard. You can see where you enter the search term in the upper right and that you can select the profiles you wish to search with a little check box.

Need more basic backup for a single social profile?

Maybe you only want to focus your backup efforts on a single network. That’s cool, too. I’m not here to judge. There’s a few solutions I came across, but — disclaimer — I don’t use any of them because I prefer having one solution that covers multiple profiles. But that’s just me. Different strokes for different folks, right? That said, here are a few you might want to check out.

Back Up My Tweets provides more control over your Twitter account. They also offer like-solutions for email, blogs and pictures (BackupMyMail, BackupMyBlog, BackupMyPics).

BackupMyTweets Screenshot

Tweet Backup provides a free, daily backup of your Twitter account.

Tweetbackup Image

Tweetake allows you to backup your Twitter account without revealing your name and password.

Tweetake Image

SocialSafe (For Facebook Backup)

SocialSafe will backup your Facebook Friends, photos, profile and wall status updates to your computer for a modest (one-time?) fee. I looked for the language “one-time” fee, but couldn’t find it. It seems to be a one-time license fee of $2.99 USD, but call me needy for wishing the copy were a bit more clear on this point. I actually had to click on “Buy” in order to satisfy my curiosity on this pricing issue. Perhaps that was the strategy, or maybe I’m just slower than most, or just very used to monthly fee plans. Halfway down the FAQ page, they mention that there might be an upgrade fee for a major version update. Really, we’re talking about a very reasonable fee here, I just was a little frustrated at how much time I had to spend to find all those pricing details as I’m trained, like most, to look for the fine print in today’s disclaimer culture. Would have been easier if that messaging were more clear on the homepage, IMHO.

SocialSafe Image


ArchiveFacebook is a free Mozilla Firefox add-on tool that allows you to “save content from your Facebook account directly to your hard drive” so you can archive your photos, messages, activity stream, friends list, notes, events and groups. But you need to be using Firefox. If you’re using Internet Explorer (IE) or some other browser, you can’t use this cool add-on or any of the other supercool add-ons and plugins that the Firefox browser supports. (See that? I refrained from launching into a whole spiel on why I think Firefox is superior to IE. I’m maturing, I guess. To show just how objective I have become on the subject of browsers, I offer you this little test to see which browser is right for you.)


Want More Backup Solutions?

Get your Google on, friends. There’s a few out there for Flickr (Downloadr and FlickrEdit, for example) and I’m sure for other major networks. If you’re blogging, you naturally will need a backup solution there, as well. Make that priority one. If you’re looking for off-site backup storage, there’s a few “cloud storage” solutions, like Lifestream Backup, Mozy and Memopal that might be worth checking into.

Bottom line?

If you’re living a digital life, probably worth leveraging the digital tools to back it up, eh? No pressure. Just something to think about.

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Facebook Privacy Tools – Check Your Settings the Easy Way

Wednesday, May 19th, 2010

LOTS going on these days on the Facebook Privacy front. Practically a full time job to keep up with it. We’re all busy people, and 99% of us care about protecting our privacy online. So here are a few simple tools to help you get your head around your Facebook privacy settings in just a few seconds.

Reclaim Privacy

Great tool that scans your settings. Just install the bookmark, log in to your facebook account, go to the Privacy Settings page and click on “reclaim privacy” in your bookmark bar. It runs a scan of your settings in seconds.



Interesting little site. Openbook is working harder as an awareness tool than anything else, I think. But if your privacy settings aren’t buttoned up, it’s easier than ever for people to find out what you’re posting. That said, I’m fascinated that people say the things they say on Facebook (or anywhere else online) that would be damaging to their professional reputations. But they do! And they do it in droves as this site showcases.



SaveFace by Untangle is a free, easy-to-install Bookmark utility that automatically resets your Facebook settings back to Friends Only for all the following:

  • Contact Information
  • Search Settings
  • Friends, Tags and Connections
  • Personal Information and Posts

I haven’t used this one because I don’t want to limit everything within my settings to “Friends Only,” but that might be what some people prefer, so I’ve included it here.


One Final Thought…

I know it’s tough to keep up with all the privacy changes Facebook has been making lately. And I know it’s easy to get frustrated. Supposedly Facebook is going to launch simplified privacy settings soon. My privacy concerns are the same today as they were when I first created this blog and setup my Facebook, Twitter, LinkedIn, YouTube and various other profiles. I continue to maintain that these are all great tools and technologies — but also that we need to be thoughtful users. That is, THINK before you POST! 🙂 Same goes for email. You always have to consider that anything you write could be made public, so turn on your internal editor and proceed intelligently. It shouldn’t take all of these privacy smoke and mirror games Facebook is playing to make you mistrust “online privacy” as a whole. Better that you ALWAYS mistrust “online privacy” and post accordingly.

Agree? Disagree? Indifferent? Always happy to hear from you…

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(My) Top 5 iPhone Apps for (Social) Business

Wednesday, May 5th, 2010

Because, surely, you want to know, right? Plus, I’m seeing a trend for blog posts that offer lists…so why not? Here ya go…my Top 5 iPhone Apps for “Social” Business:

1.) Facebook App: This seems almost too obvious. But there might be one human in a cave somewhere who hasn’t downloaded it yet who I’d like to enlighten. This app offers a great opportunity to stay connected with your contacts/network while you’re standing in line somewhere, sitting in a waiting room or stuck in a car (as a passenger of course).

2.) Analytics App: If you blog, this is handy when you’re feeling lonely or unloved. It gives you mobile access to all of your Google Analytics data. (No guarantees that seeing your stats will turn your mood around.)

3.) U.S. Postage App: But this isn’t “social,” you’re saying to yourself. Sure it is. Ever send things out to your network via snail mail? This helps you do it without having to stand in line at the post office. Tell your friends. I love this app. Seriously. If I had a stamp for every time I used it…

4.) Mashable App: All the cool kids have it on their iPhones. (The uncool ones, like me, have it on their iPod Touches.)

5.) E! Online App: How else is a busy businessperson supposed to keep up with pop culture? Besides, what makes for better small talk before a meeting?

Why didn’t I list other social business apps on my iPod Touch (that’s right, I STILL don’t have an iPhone because of my stubborn refusal to be told which service provider I must use…take that Steve Jobs), like the Hootsuite App, Tweetdeck App, AP Mobile App, LinkedIn App and the like? The truth is — and please don’t let this get around — I find them cumbersome to maneuver through on that tiny little touchscreen.

Is it possible that the only solution to my problem is an iPad?

Until then, there you have it…a Top 5 list in 60 seconds or less. I aim to please. In case you don’t already have them installed, here are the links to download these babies:

Oh, and yes, I realize that technically these are not my top 5 “iPhone Apps,” but using “My Top 5 iPod Touch Apps” as a title sounded way less sexy, so be a sport and go with me on this. Thanks.

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