FILESHARE: Vital Social Media Stats for B2B Marketers

Don’t think Social Media is built for B2B (business to business)? Think again. The Earnest Agency put together a great little video that should statslap you into another way of thinking.

(Click here if the video is not appearing below in your feed reader.)

Love the action at 0:52. I’ve actually seen people doing that in meetings when social media comes up.

Key takeaways?

  • B2B is leading social media adoption (over B2C…Business To Consumer)
  • The B2B buyer process is fundamentally changing: 93% of B2B buyers use SEARCH to begin the buying process
  • If you don’t have a social media strategy, you should

I gave a presentation today and told the room of B2B folks that what I love about social media is that it is forcing B2B companies to look at their websites — and the web traffic that runs through them — in a whole new way. Marketing is communicating with the IT department again…and not just because their email isn’t working. Social media has breathed new life into how websites are being integrated into the overall marketing strategy and I, for one, think it’s rather refreshing. Now, if we could only get the whole “social media strategy” thing off the ground…

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3 Responses to “FILESHARE: Vital Social Media Stats for B2B Marketers”

  1. Tweets that mention FILESHARE: Vital Social Media Stats for B2B Marketers #SMM -- Topsy.com Says:

    […] This post was mentioned on Twitter by Tin Hang Liu, Face to Facebook. Face to Facebook said: RT @usegraymatter FILESHARE: Vital Social Media Stats for B2B Marketers http://bit.ly/cfPtL0 #SMM […]

  2. dan Says:

    OK, OK, it’s “social media strategy”!! I got it. Now help me get it.

    Talk soon,

    Dan

  3. Renee Lemley Says:

    Took ya long enough.
    :)
    See you soon, Whippster.
    -R

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