Friday, December 18th is the last day of our “holiday heifer” campaign for Heifer International. Your last chance to own a $5 share of our very social cow. This cow will go to a community in need and provide a gift that keeps on mooing for years to come. If you haven’t pitched in, please consider our request for help: just $5 toward our $500 goal. We even made a quick little moovie (get it?) to inspire you…

If it doesn’t appear above, you can view the video on YouTube: Holiday Heifer.

Thanks to everyone who has contributed to our community cow thus far. This has been a wonderful opportunity to experience the generosity of friends — and strangers!

I’ll write a post-holiday heifer recap of the campaign as a mini-social fundraising case study. I learned a lot about social fundraising tactics and tools (and cows, for that matter) and have a lot of ideas about what I might have done differently which I hope will be of value to both individuals and nonprofits.

Thanks again. And we wish you very happy holidays.

Why a Heifer?

Here’s information direct from Heifer International:

Heifer
Heifers Equal Hope

When a family has a cow, every morning there’s a glass of rich milk for the children to drink before heading off to school. Classes are paid with the income from the sale of milk, and there’s even enough to share with the neighbors.

A good dairy cow can produce four gallons of milk a day – enough for a family to drink and share with neighbors. Milk protein transforms sick, malnourished children into healthy boys and girls. The sale of surplus milk earns money for school fees, medicine, clothing and home improvements.

Better still, every gift multiplies, as the animal’s first offspring is passed on to another family-then they also agree to pass on an animal, and so on.

And because a healthy cow can produce a calf every year, every gift will be passed on and eventually help an entire community move from poverty to self reliance. Now that’s a gift worth giving!

Tags: ChipIn, Heifer International, Social Fundraising, Social Gifting, Twibbon

This entry was posted on Thursday, December 17th, 2009 at 4:32 pm and is filed under Social Media, Social Media Tools, YouTube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.