With so much information and technology available, changing and churning, it’s a challenge for any busy person to keep up with new social media outlets without feeling like you’ve been pulled into an endless “time suck.”

But don’t let the potential perception of social media (SM) as time-wasting technology override the long term benefits of keeping up with the “Joneses, Inc.”

You may not think you have the time, but your customers and clients do. And after dipping your toes in the SM water, you’ll be surprised how many of your peers are using the latest online tools to communicate, network, link, blog, SlideShare, bookmark and boost SEO. It’s not a bad idea to take a closer look at how you want to define your social spectrum.

By reading the leading bloggers or following the most twitterful tweeters, you’ll also be able to find ways SM can act as a “time saver” instead of a “time suck” when it comes to generating leads, finding resources and staying current on innovative marketing trends.

Here are a few articles that offer a few of the WHY’s of why Social Media is becoming a Social Must:

Why Social Media? Bridging the “productivity divide.”
Why Blog?
Why Twitter? How to use Twitter for Marketing & PR.
Why is it that if I’m not LinkedIn, I’ll be LeftOut?
Why should I use SlideShare? What is SlideShare?

What’s the bottom line?
The SM technology train is moving fast. Now is a good time to find out how you can enjoy the ride…

Tags: Blog, iMediaConnection, LinkedIn, SlideShare, SM, Social Media, Time, TwitterSmart

This entry was posted on Monday, October 13th, 2008 at 11:50 am and is filed under Social Media, TwitterSmart, YouTube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.