This INCREDIBLE campaign from Network Solutions features Cloris Leachman and is posted on YouTube with supporting outposts on Twitter, Flickr, Facebook and probably elsewhere — and it’s unfolding as we speak and I am SO TOTALLY CAPTIVATED that it has pulled me out of my 6-month-long blog-posting block (see GrayMatter Mea Culpa below) and it has me writing the biggest run on sentence ever and I don’t care.
This is social media marketing on SuperBowl Sunday at its best — in real time — and I’m excited. More excited than I’ve been in months about social media (again, see GrayMatter Mea Culpa below). My advance apologies to the Packers and the Steelers, but Cloris has my vote for SuperBowl MVP already.
Enjoy the game and the campaign as it unfolds.
To get up to speed, check out the Network Solutions Go Granny blog post about the campaign and watch the Go Granny YouTube video.
Here’s the Flickr page.
Here’s the Facebook page.
As of this posting, the Go Granny YouTube video has had 14,772 views, 4,948 Network Solutions Facebook fans/likes, 369 views to the Go Granny Flickr photoset and 366 @Go_Granny Twitter followers…can’t wait to check back on the numbers after the game.
GrayMatter Mea Culpa
So my month off (from blogging) last August turned into almost six. It happens.
Got caught up in an office move, the back-to-school gauntlet and an all-around new routine that still doesn’t feel quite…well, routine.
This unintentional extended break presented a good opportunity to revisit the intentions of this blog, its audience and my personal objectives.
The net-net? Time is a challenge to us all. Some days you win, some days you lose. I can’t make promises about posting consistency, but I can promise that whenever I post, I’ll do my best to make sure it’s valuable and relevant to what this blog promises in the masthead, which is still the type of content that interests me most as a marketer.
So, to no one and everyone in particular, please accept my most sincere mea culpa on the blogging consistency fail. And thanks to Network Solutions for the long lost motivation to type something here.
- Network Solutions Launches Go Granny Video Campaign as Prelude to Super Bowl (networksolutions.com)
- Super Bowl Digital Campaign Bypasses the Ad (mediabistro.com)
- Super Bowl Mockumercial With Cloris Leachman and LIsa Stone (adpulp.com)
- Network Solutions takes on Go Daddy with a more mature spokesmodel (techvibes.com)
- Watch Out Danica Patrick! Network Solutions has Hottie Cloris Leachman and Her “Sisters” (revenews.com)